Friday, June 27, 2008

Previously Unreleased: Mariah Carey

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Another one from the Popped Culture Theater series that was never released - Mariah Carey.


This one was a lot further along than the Britney Spears Episode, but not nearly finished. It's basically a Color Posed Animatic, ready for animation, Audio Mix and post.






We were well into production on this one (including music) when it was canned. The client called and told us to wrap it up because the sponsor, Pepsi, had just signed a deal with Mariah Carey to be their spokesperson (a professional relationship that has since expired), and they did not want to create bad blood.


Interestingly enough, Britney was once also a Pepsi spokesperson, and hers was the next cartoon we went into production on (and was also cancelled in mid-production, though seemingly for different reasons).


This Mariah cartoon actually started out kind of funny, but the script slowly devolved into a series of metaphoric puns trying to connect Maria's voice to the sound that Dolphins make. I was only sorry that we never got the chance to fix these problems and make it work!




With most of the Popped Culture Theater pieces, the scripts we started out were not quite... funny. Most of the writers were very talented music history devotees and solid journalists, but their scripts were never fully cooked (hey, comedy is tough!). But the stories were built on firm foundations and loaded with the good ideas, so once we brought in the improv-oriented voice talent and applied our visual magic, things came together for the most part - not every short was a smash, but we' were very proud of some of them!

Stay Tooned



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