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Hey, Autofanz! It's another spot featuring Otto the Otter, Irvine Auto Center's car-crazy mascot who enjoys tearing up the roads of Southern California in his anonymously branded sporty convertible.
This time, he's tailgating at an undefined stadium, rooting for a generic team. In the world of TV spots, we're often instructed not do do anything that would ruffle even a few feathers, and that means being vague - even with colors.
It also means inventing products (like the case of Codfish Cola in the trunk).
Is there some symbolism to his closing the trunk on said product? Hmmm... well, you tell me - do you really think we get paid for symbolism? Jeez.
Thumbs by Willie
Fun spots, we love these guys and we love doing these commercials... but their budgets keep shrinking and shrinking. I fear the next time around, we'll be paying them! It's would almost be worth it.
Almost.
T
2 comments:
That otter was really excited about his car. So animated!
I guess you had to be vague with numbers, too. Gazillion smiles? Hahahaha.
By the way, question from an aspiring Flash animator, how did you make that brief car movement when Otto shuts the trunk look so tridimensional?
I split all of the sections of the car into layers and just did tha bouncitty bounce with tweens! There's usually some tweaking to keep everything lining up afterward, but you get the idea.
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